If you want to have a redesign of your existing website before so much as one line of new code is created, there are plenty of tasks that need to be undertaken first. As with any project that is worth doing properly, and your business’s website obviously falls into that category, effective planning and preparation are essential if success is to be achieved.
There are many tools, methods and processes that can be utilised within the planning and preparation stage of designing a website, and one which we find to be one of the most effective is the asking and answering of some key questions.
These questions go deeper than simply deciding which colours and fonts are to be used (although those questions should still be answered) but instead relate to the aim of ensuring your website is designed in a way that gives it the best chance of success. Here are 7 questions that make this aim easier to achieve.
What Are The Fundamental Objectives Of Your Website?
Every website should have at least 1 or 2 goals because it allows its design to focus on achieving them. At the same time, you do not want to give your website too many objectives as this simple waters downs its ability to achieve its main objectives.
What Are The Positives And The Negatives Of Your Current Website?
Even if your existing website is regarded by you as an unmitigated flop, there are still useful lessons to be learned from it. Identify what elements did not work, and on a positive note, also identify some features which did work. This way your website redesign will avoid previous mistakes, and include successful features.