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Improve Your Blog Functionality and Rankings with Google Webmaster Tools
WMT Section: Webmaster Tips - WMT Category: Tips for Webmasters
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Once signing up, you should really take the time to go through section and use the information to your advantage. In this article we’ll be talking about the benefits of Google webmaster tools and how to use it in order to improve the functionality and rankings of your blog.

Getting Started

Adding your website is as easy as entering the domain name (ie. www.mydomain.com).
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Verify Ownership

You’ll then have to verify that you’re the owner of your website. This can be done in 4 different ways:

    Uploading an HTML file to your server (recommended)
    Adding a meta tag to your site’s header (personal preference)
    Adding a DNS record to your domain’s configuration (most complicated)
    Linking your Google Analytics account (the easiest if you already have an Analytics account)

Choose your method, do what’s required and then click the “Verify” button and you’re all set.

Check Back

You won’t see any data right now since you just connected your account. It’s best to way a few days and then check back to see if everything is working properly. For now, let’s look at the important sections of Google webmasters tools and see how each helps to improve your site.

Site Configuration

This section includes: sitemaps, crawler access, sitelinks, change of address and settings.

Sitemaps

It’s very important to submit a sitemap for your website. This is the best way to tell Google about the pages and structure of your site. If you’re using WordPress, there are several plugins to help you create a sitemap. While many choose to submit their sitemap to Google via other methods, this is the best method because it will let you know if there are any errors in your sitemap. If there are errors, Google won’t be able to read your sitemap or properly index it; this will also cause issues with your rankings. So you really want to make sure that your sitemap is up to par.

Sitelinks

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Have you ever noticed those little links under some websites in Google search results? Those are called sitelinks and they’re generated automatically by Google. Not all sites have them, but if your site does, you can choose to remove sitelinks that you don’t want to appear. Most importantly, make sure you check these from time to time so that none of the links point to an unavailable page. It’s also a good idea to keep these linked page updated and functioning properly.

Settings

You might want to know that under settings, you can actually change the rate at which Google crawls your site. However, it’s recommended to let Google determine this rate on its own.

Your Site on the Web

This section includes: search queries, links to your site, keywords, internal links, subscriber stats.

Search Queries

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If you’re looking to optimize your site and improve your content, this is an area that you need to keep an eye on. It’s also great for to use for PPC (pay per click) campaigns (ie. AdWords) since it shows the top performing queries for your site as well as the top pages. Here you can see commonly typed queries, the number of impressions for each, number of clicks, CTR (click through rate), average position and changes from week to week. This is a great way to see what people are searching for to get to your site. You can use this information to help you create relevant content in order to increase your traffic.

Keywords

Here you can see the most common keywords that Google has found when crawling your site. In order to rank well, your website content should be relevant to all of these keywords. It’s also a good idea to use some of these within your meta tags and as keywords for optimizing your pages.

Diagnostics

This section includes: malware, crawl errors, crawl stats, fetch as Googlebot, HTML suggestions.

Malware

Keep an eye out here to make sure that no malware has been detected on your website. This is something that can really cause issues with the functionality of your website. Even worse, if there is malware and you don’t take care of it in due time, Google can and will ban your site from its search engine.

Crawl Errors

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This is one of the more important sections because you can see any issues that Google has encountered when crawling your website. The more issues you have, the higher your bounce rate and the more traffic you’re losing due to unavailable pages and loading errors. So try to fix whatever you can in this section so that it doesn’t hurt your rankings or the functionality of your website.

HTML Suggestions

If there are errors found when Googlebot last crawled your website, you’ll be able to see it here. For example, it will show you issues within your content like duplicate meta tags, short meta descriptions, duplicate title tags, non-informative title tags and more. Again, in order to save your rankings and the functionality of your website you should fix any issues found here as soon as possible.

Labs

This sections includes: instant previews, site performance, video sitemaps.

Site Performance

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Here you can see the performance statistics of your site. If your site is continuously loading slow, then it is obviously deeper issue. You really don’t want your load time to be too slow because this will also cause you to lose traffic.

Here you’ll also be able to install the “Page Speed” plugin from here (Firefox or Chrome) which will help you evaluate the performance of your pages and get suggestions on how to improve them.

As you can see, this is a lot of information and it doesn’t even cover half of what you can do with Google webmaster tools. So again if you haven’t done so already, do yourself a favor and start improving your site right now!

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Comments 

 
#1 html5 server 2012-06-15 09:26
Thanks for sharing your info. I really appreciate your efforts and I will be waiting for your further write ups thanks once again.
 

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