Most ingenious usage of negative space in logos
WMT Section: Webmaster Tips - WMT Category: Graphics

Ever looked at a print ad in the newspaper and frowned at the disturbingly complex company logo which reeked of too much creativity?   

Well, everybody has; sometimes it is not always the best thing to cramp every bit of detail into a restricted space. 

Especially in case of logos where even a stroke of black ink could convey the message effectively. Designers use the negative space concept very often in their designs. 

A negative space, in layman’s terms, is the space that surrounds the prime subject in an image.

This post would help you get a better picture about this technique with a few examples: 

1. Keeping it simple


This radical design by Rajendra Prasad displays a simplistic art that really comes through and makes an impact through the most innovative ways of usage of the negative spaces.

2. The images from images


This illustration of Wine Forest logo is the perfect use of negative space wherein the trunks and branches adjacent to each other, form wine bottles. Terrific use of simple imagery to produce an absolutely great effect.

3. The Dog bone Logo


This elegant design by Dima Je uses nothing more than a few strokes. The effect these subtle changes create is definitely note-worthy.  

4. Perfect positive/negative space


One of the most common design trait employed is the perfect positive-negative space to create images hidden. The most commonly given example is the above illustration, Rubin’s vase where two faces (negative) - form to create a vase in between them (positive). This is used in the logo of Lab Open.

5. The overlap spaces


The above illustration is the perfect example of how similar images can be intertwined by the usage of the negative space concept.

6. Subtle messages to the folks out there


This unique logo was designed by Paul Saksin as a concept mark for a guide to different places. The subtlety with which the role of guide was depicted by the dog for the Pin Dog Company elicits the same reaction as that of man’s best friend. Trust.

7. Use of shades


This Songbird illustration by Designer Tang Yau Hoong tries to compliment the use of two shades to achieve maximization of the negative space phenomenon. The gramophone and the bird imagery jumps out of the frame to make it look worthy.

8. Image Inspired


The above illustration gives a clear idea that negative spaces can produce an out of the box imagery if a few brains are applied.

9. The Upside down


Simon C. Page had created a Batman vs Penguin comic ad print, which is illustrated as above. Both the imageries of Batman and Penguin are depicted using the negative spaces cleverly. Indeed a simple yet striking example of usage of negative spaces.

10. Sometimes be a minimalist


Japanese designers are known for their minimalist approach in graphics. Negative space approach opens another dimension to explore the same. The above illustration by Shigeo Fukada is a mixture of negative space usage, perspective and optical illusion.

11. City Direct


The usage of positive and negative space is extremely clever. The tilts in both the letters, C and D, creates a flight which serves the accurate depiction of the company’s main line of work.

12. Associate Iconic Figures if relevant


This is a perfect amalgamation of emotional sentiment with the brand. Only a person who lives under a rock will not be able to connect this with the hilarious short films of the late Charlie Chaplin.

13. Noma Bar


The Isreali-born graphic design artist Noma Bar is quite well known for his ingenious ways of using negative spaces in his art and coming up with stunning art pieces, above is one such example.

14. Limited usage of colors can make great impact


The best utilization of colors in an image which primarily deals with negative spaces is the Shutter-Love Logo. The Shutter is created by the negative space around the feathers to define them and to make them symmetric. This pushes the naked eye to complete the forms on their own.

15. Even weird and complex is good.


16. Symbolic representation.


This innovative design accurately depicts the identity of the company through an entirely minimalist design with only a few strokes of black and white.

17. They can be glitzy too.


This is an unconventional logo that stands out because of the characteristic qualities it exudes despite being a minimalist logo.

18. Playing it hard


This logo is futuristic and a bit ambiguous enough to attract customers. The usage of positive and negative space is extremely clever. The tilt in both the letters, I and N, creates an illusion as if they are connected to each other by a certain angle.

19. Typography matters.


This logo effectively utilizes typography to depict the meaning of the logo effectively.

20. Contortion works too.


Contortion of the text is acceptable on the condition that the logo is legible and the main idea of the logo comes through with no ambiguity.

As we have gone through the points we come across a common theme – Keep it simple. But there are always a few illustrations that make you wonder that sometimes, details too can take our breath away.

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