web design

7 KPIs To Measure The Effectiveness Of Your Website's Design

7 KPIs To Measure The Effectiveness Of Your Website’s Design

One of the core principles of any professional web design is that before the actual website creation happens, part of the planning for it must include at least one objective for the website, and preferably more than one. This can include increasing brand awareness, lead generation, product visibility and best of all, direct sales.

If we take this forward to the point that a website is live, many business owners struggle to determine how well their website is doing. Often its main objective is not immediately measurable by data. For example, brand awareness is something that does not easily have a number allocated to it, but rather is measured in other ways such as people discussing the brand or showing more trust in the company.

Having said that, there are several ways in which you can assess a website and how effective its web design or redesign has been. These are measured using specific KPIs which give a true reflection of the website and its performance. These KPIs then allow the website owner to arrange for changes and improvements in the web design, traffic sources and content, for example.

Unique / Total Visitor Sessions

This KPI tells you how much traffic is coming to your website as it measures how many sessions, or visits it has had. You need to split this KPI between total sessions and unique sessions as some visitors will return at a later date. Moving forward this indicates if any of your online marketing activities are increasing your traffic as evidenced by increasing sessions.

Visitor Return Percentage

We mentioned in the last section visitors will return and the percentage of return visits can be measured. The significance of this is that if the percentage is low, and your website is one where you want visitors to return it suggests improvements need to be made.

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20 Best CSS Frameworks to help in your Web Designing needs

20 Best CSS Frameworks to help in your Web Designing needs

These frameworks can help you build completely functional web templates within a few minutes and with minimal knowledge of CSS coding. In this article, we display some of the best CSS frameworks that help web designers and developers all over the world explore their potential to build responsive and beautiful web applications. Please visit this list and share your views with us.

1. Foundation 5:

2. Gumby:

3. Twitter Bootstrap:

4. Skeleton:

5. Pure CSS:

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The Top 8 Color Palette Sources for Web Designers

The Top 8 Color Palette Sources for Web Designers

Luckily, there are quite a few sources for finding beautiful colour palettes or even creating your own using various methods like 3D, blending, uploading images, randomizing and more. So let’s take a look at 8 of the top colour palette sources for web designers and see how each one can inspire you to create brilliant, vibrant designs.


ColoRotate is a beautifully designed site that lets you browse colour palettes and create your own in 3D. You can spin and tilt the diamond to get different views and create palettes with up to 16 colours each. They also offer a Photoshop plugin that lets you edit colours within a 3D widget and share your palettes online.


COLOURlovers is a personal favourite because it’s not just a source for colour palettes and patterns; it’s also a great community for designers and other colour lovers. You can browse and create your own colours, palettes, palette templates, and patterns. They also offer several tools to help you build colour palettes, colour schemes, Twitter themes, and patterns.


ColorSchemer has a huge collection of colour schemes for download. You can also connect with others in the colour forums. If you want to create your own colour palettes and access over a million pre-made colour schemes, you can download ColorSchemer Studio 2 on your PC or Mac for $49.99. They also have an iPhone/iPod Touch app, Mac dashboard widget and Windows colour picker desktop tool.

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