How competitive is the family lawyers sector that your law practice operates within? If it is in any way competitive, as it is in almost every location you care to think of, then you must find ways to place your family law practice before the eyes of those who are looking for legal representation for family law matters.
You could do this several ways offline such as local advertising in local newspapers or radio stations, but the problem with them, apart from the cost, is that they are not well targeted. Thousands of people will be seeing or hearing your ads who currently have no need for, nor interest in hiring, a family lawyer.
This is one of the reasons that online marketing is favoured by many businesses, including family lawyer businesses because it provides several means of targeting more effectively within your advertising and marketing strategies. One of those methods used by numerous businesses to generate lots of traffic and thus prospects is local SEO.