Ask multiple marketers who is king, and some will tell you it is Google. This is understandable given Google’s dominance of search engine traffic and the fact their ranking algorithm is the one most website owners and SEO agencies are trying to master. However, there is another aspect of digital marketing that many will tell you is the real king and that is content.
For our money, it is probably more appropriate to say that content is the kingmaker as it is content and its quality, relevance, and impact on user experience that Google takes into account in deciding whether a website ranks number 1 or number 100 in its search results.
Most business and website owners might not wish to get too involved in the more technical elements of SEO, but they all should have an appreciation of what constitutes good content. Sadly, much of the evidence suggests that many do not know, or if they do know, they choose not to pursue it. The result is poor content that does nothing to boost their brand or their rankings.
We trust you are in the other category and want to ensure that the content which is produced on behalf of your business is not only something you are proud to put your name to but which also contributes to boosting your website’s position on Google and the other search engines. If so, read on and we will outline 5 great techniques that will take your content to a higher level.
Create Content Which Is More Targeted Towards Your Audience
There was a time when as long as content was of sufficient quality it could be general and speak to a wider audience, but that is changing. For content to be at its most effective in stimulating users into taking action, it needs to be targeted towards a more specific audience. This requires research beforehand to establish what types of content work well within your niche, and most importantly what content converts best when created with your target audience in mind.