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Finding a Relationship between Analytics Data and Your Website Design |
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WMT Section:
Webmaster Tips -
WMT Category:
Tips for Webmasters
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Written by Webmaster-tips.net
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Usually as a local Ontario business opting for services through a Toronto web design firm, you are bound to have installed some sort of a metric measuring script to track data. More often than not, a website may want to track goals and conversions through their website.
Google Analytics is usually a good tool to use, particularly for a small to mid-sized businesses. I recently had a client that was performing great in terms of search engine rankings, as a matter of fact they were receiving traffic for tons of keywords that we were optimizing them for.
However, the client was unable to convert any of the visitors that it was receiving. In order to deduce and determine why this was happening, we resorted to one of the only analytics tool available to us – which was Google Analytics.
There we noticed that many of the individuals coming on the site had a very high bounce rate and after exhausting all possible reasons, we concluded that it was due to the poor design and functionality of the site.
As a website design Toronto firm, we found it important to suggest design changes and go about asking some serious questions. These questions more or less were pondered about – some of them were as follow:
- What site elements are annoying users?
- What can I do with the website design to accomplish site goals?
- What’s wrong with the website?
- What’s right about the site?
Once we had covered what the site needs, we were able to deduce a relationship between the analytics data and convert it into a website design that was convertible. Numbers may look pretty impressive on their own, however they don’t mean anything if they aren’t being leveraged to reach your goal.
This is one of the reasons why SEO needs to be thoroughly thought out before implementation. Reason being, if the site is designed poorly, your search engine optimization efforts may go to waste quite fast. Utilize the free analytic services provided by Google and leverage that data for your site’s well being and progress.
If you can’t find the time to do it yourself, then make the investment and opt for services from a Toronto web design firm or a SEO services company.
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