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Negative Space - Great Way To Attract The Attention
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The negative space is the space surrounding the elements in the picture. Equally important as the object itself, the negative space helps define the boundaries of space and a positive balance of the entire composition. It's a great way to attract the attention of potential customers and get them thinking.

In graphic design, negative space is mainly used for the design of the logo , but more often you can see the illustrations and creative designers.

The use of negative space is crucial, not only to attract the attention of the audience on the subject, but also in conveying ideas that complements and extends the original one.

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Noma Bar Designers and artists from Israel with his work shows high ability of visual communication using negative space. By combining their skills of artists, illustrators and designers Noma keeps the principle of "maximum communication with minimal elements."

Take a look at just some of its creative illustration:

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